Project Overview

Aviva Community Fund is an existing, successful, high profile global initiative reaching a global audience of over 1 million people and promoting positive awareness of the Aviva brand. It awards funding to projects nominated and voted for by the public. The current dated interface required a full design overhaul from both a UX and visual design point of view.

Features & objectives:

  • Streamlined experience to help the customers register, search for projects and vote more easily
  • Streamlined content and removed heavy clutter from across the site to promote clarity
  • Design a creative illustration theme which is still fitting with the Aviva brand
  • Create page templates for use across all ACF global markets

Design and discover

  • Exploring ideas for photography and illustration styles

  • New mega menu component design.

    The old mega menu was text based. Created a new visually compelling 4 column design to include general description, section titles, CTA, images and video. Video would preview on hover action.

  • New search filter and results display component design.

    No current search filter exists. Created a new design inline with the style guide - both desktop and responsive - that would work within this scenario but also created a business case for filter use in other Aviva products.

    New design of a results component. Displays category, project title, summary, and CTA. Additional info such as location, funds needed, votes received, bookmarks accompanied by iconography. Colour coding for cat clarity.

  • Illustrations created using new and existing graphics comped together to create scenes for different sections of the site.

  • New page templates - wireframe format and UI design.