The Cell and Gene Therapy Catapult is a centre of excellence in innovation, with the core purpose of building a world-leading cell and gene therapy sector in the UK as a key part of a global industry.
I was brought on board to redesign the cell therapy section of the global company site. This project required both UI and UX design, which I was tasked to lead. The challenge was to design a fully responsive website with a limited style guide and no UX or wireframes. First I liased with the team to understand the priority of the information being displayed to create an information hierarchy. From there I was to map out the UX and journey of a user on the website depending on what the user would want to achieve from their visit. I also considered how the primary and secondary navigation would work across different screen sizes and where break points should be placed.