Project Overview

I was tasked to create new style for all ads across the High 5 Casino website and all comms channels. I created a style that was far more striking than what was previoulsy being used, focussing very much on the game content and artwork and ensuring that the messaging appeared bold and clear. I carried the new new style across all devices including web, tablet and smartphone.

Here is the ad style guideline I created for all other designers to follow

Several examples of the new creative style can be seen below.